Case studies

Client overview

An AI platform selling to decision-makers at local governments across multiple US cities. Their sales team needed a repeatable way to book qualified demo calls from a narrow, high-intent audience.

Objective

Build a cold email system that could consistently reach verified decision-makers, start relevant conversations, and convert interest into demo bookings and sales meetings.

What we did

• Curated a targeted list of local government decision-makers across US cities
• Segmented prospects by role and relevance
• Personalized first lines with contextual details (location, responsibilities, and existing tools)
• Set up a 3-touch campaign in Instantly with A/B-tested subject lines and varied CTAs
• Used Apollo.io for data and NeverBounce for verification to protect sender reputation

Tools used

Results

The campaign reached more than 3,500 verified prospects and delivered:

These results created a steady flow of qualified demos and sales conversations for the client.